Last Updated on April 26, 2023 by bilal
Custom lanyards have become a popular tool for businesses to promote their brand and create a sense of unity among their employees. These neck straps are not only a practical accessory for holding identification badges, keys, or electronic devices, but also a creative way to display your brand name or logo.
Custom Lanyards: Perfect Branding Tool for Your Business
Custom lanyards have several benefits for businesses of all sizes, whether you are a startup or a large corporation. Here are some of the advantages of incorporating custom lanyards into your branding strategy:
- Convenience and Accessibility: Custom lanyards make it easy for employees or event attendees to keep their identification badges, keys, or electronic devices at hand while keeping their hands free.
- Promote Your Brand: Custom lanyards offer a unique opportunity to promote your brand by displaying your logo or company name in a visible and memorable way.
- Cost-Effective Marketing Tool: Custom lanyards are an affordable and effective marketing tool compared to traditional advertising methods such as billboards, TV commercials, or print ads.
- Sense of Unity and Professionalism: Custom lanyards can create a sense of unity among employees and a professional image for your business.
Types OF Lanyards
There are various types of custom lanyards to choose from, depending on your preferences and budget. Some of the most popular options include:
- Polyester Lanyards: These lanyards are durable and affordable, making them a popular choice for businesses on a budget.
- Nylon Lanyards: These lanyards are made of high-quality material, making them more comfortable to wear than polyester lanyards.
- Woven Lanyards: These lanyards are made of a thicker material and can be customized with intricate designs or text.
- Dye-Sublimated Lanyards: These lanyards offer high-quality printing and can be customized with full-color graphics and images.
Promote Your Business With Custom Lanyards
Custom lanyards are a highly effective and versatile tool for promoting your business and brand identity. With the ability to customize every aspect of the lanyard, from color to text, logo to font, it’s easy to create a unique and impactful accessory that represents your company. But how exactly can lanyards be used as a branding tool for your business? Let’s take a look:
- Employee Identification: Custom lanyards can be used to identify employees within a company, especially in large organizations. This helps to create a sense of unity and professionalism among employees, while also promoting the company brand.
- Events and Conferences: Lanyards can be a valuable tool at trade shows, conferences, and other events. They can be used to hold name badges, event schedules, or other important information, all while promoting your company.
- Promotional Giveaways: Custom lanyards can be given away as promotional items at events or even as part of a marketing campaign. This can help to increase brand awareness and attract new customers.
- Team Building: Custom lanyards can also be used as a team-building tool within a company. By giving employees a common accessory, it can help to create a sense of unity and identity, promoting a positive work environment.
- Branding: Ultimately, custom lanyards are an effective branding tool that can help to promote your company’s identity and message. By creating a unique and impactful design, you can make a lasting impression on potential customers and clients.
With the ability to customize every aspect of the lanyard, custom lanyards are a versatile and effective branding tool for any business. From employee identification to promotional giveaways, the possibilities are endless.
Customizing lanyards is an easy and affordable process. Here are some steps to customize lanyards:
- Choose the Material: The first step in customizing lanyards is selecting the right material. Lanyards are available in a variety of materials, including polyester, nylon, and cotton. Each material has its unique look and feel, so choose the one that suits your needs.
- Select the Color: After selecting the material, you need to choose the color of the lanyard. Choose a color that matches your brand or event theme.
- Add Your Logo: Once you have selected the material and color, it’s time to add your logo. You can print your logo directly on the lanyard using silk-screen printing, heat transfer printing, or dye-sublimation printing. Alternatively, you can attach a badge holder or a custom charm to the lanyard with your logo.
- Choose the Width and Length: The width and length of the lanyard will depend on your needs. A standard lanyard width is ¾ inch, but it can be customized to any width you prefer. The length can range from 16 inches to 36 inches.
- Add Accessories: You can further customize your lanyards by adding accessories such as a breakaway clip, a buckle release, or a retractable reel.
Customized lanyards are a cost-effective and versatile way to promote your brand or event. With a little creativity, you can create unique and eye-catching lanyards that will help you stand out from the crowd.
In conclusion, custom lanyards are an excellent branding tool for businesses. They provide a cost-effective way to advertise your brand and create a professional image for your company. By incorporating your company’s logo and colors, custom lanyards offer a unique opportunity to promote your brand and create a lasting impression on your customers. When designing your custom lanyards, it is important to consider your company’s branding strategy and target audience.